Simply Signorina is a lifestyle brand founded by Diane Marie Pisera, with core values such as Connection, Culture, Passion, and Uniqueness. Diane Marie’s story is the DNA of her brand and she’s always looking to Live Genuinely.
About the Founder
I was born in Palmanova, a quaint suburban town located in the northeastern region of Friuli Venezia Giulia. Although I was born in northern Italy, both of my parents and families are from Francavilla Angitola, a small town located in the province of Vibo Valentia in Calabria. My mom and I moved together to the US when I was nine years old and it was a huge transition. Going to school without knowing the language and culture was not easy, I remember being completely clueless not only in the academics but also in the social aspect. Although my first couple of years in the US were challenging, I decided from a young age that school was my number one priority and in spite the fact I was the underdog, I was determined to rise to the challenge. I turned to books as a way to not only master the English language, but also escape my own reality. One year later, I graduated elementary school with an exclusive award in excellence of the English language, which was only given to a total of two students. This entire experience was one of the most powerful lessons and forced me to get out of my comfort zone and quickly adapt, which was extremely difficult for an introverted only-child, but overall it’s one of the things that I am most proud of.
Fast forward twenty years, I have my MBA degree in Marketing and International Business and currently work at Conair in the marketing and product development field. In 2019 I officially launched Simply Signorina as a way to share my story and create connections. When I first moved to the US everything was very unfamiliar and just overall felt misunderstood and extremely lonely. I remember the comfort I got when I would watch Lidia Bastianich or Mary Ann Esposito on television. Ultimately, I want my brand to give others the sense of belonging just as those TV shows gave me during a very challenging time in my life.
About the Brand
In 2019, after years of contemplating, I decided to pull the trigger and just go for it. I ventured off to the blogging and social media world and decided to combine my passion for my culture and traditions that were instilled in me from a young age and start sharing it in my everyday life through travel, style, and recipes. My mission for this was always to bridge the gap between culture and everyday life. I often got the impression that I was living a constant double life and I know if I feel that, I’m sure someone else feels it as well. This brand was created to reach those individuals and cultivate a community and a sense of belonging through the key pillars of Connection, Culture, Uniqueness, and Passion. In 2021 I decided to turn my blog and turn it into a business. My products decided to turn into a business. My products are always purpose led and linked to my personal and brand values.
About the Italy in a Jar Candles
Did you know that scientists can prove that your sense of smell is directly linked to memories? My hand-poured candles are made with all natural soy wax and are bringing a piece of Italy inside of your home. Each candle is crafted to take you on a virtual trip to Italy through the sense of smell. From the scent of an early morning espresso in a bar to a zesty Amalfi Coast lemon, each candle is carefully fashioned to bridge the gap between travel and home.
About the 01139 Apparel
The Simply Signorina brand will be the first ever loungewear brand that will combine the unique Italy country code with soft material. This line is a way to bring culture into your everyday life and keep it close to your heart.
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Simply Signorina
